2010, "to force" a word, network hot, year end, people have vowed to force "mbt shoe" as their New Year's theme, life force, career to force, love to force... But to jinjiang shoes enterprises, it was rising, first in raw material after work, enterprise want to waste unprecedented said "force" is not easy.

Oil, rubber, cotton is the three main raw material shoe production, last year, the three main raw material prices appeared different degree of issuance. The domestic price of natural rubber from 25,000 yuan/ton every soared to 39800 yuan/ton historically high levels, experts say, the 2011 natural rubber prices will continue to rise, petroleum, cotton prices also appear are rising dramatically.

Spring, the enterprise as usual jinjiang open, but one day, gather two days, three days... But hard to see figure, "hire workers to enterprises most headaches" became a problem, to recruit to workers, enterprise racked my brains, charter personally to sichuan guizhou, raising the scene employment employee wages, perfect the welfare policy...

Rising by raising the cost and the raw material, the influence of high pressure this year jinjiang shoes; what ever more Stores, malls stores rent fee and labor costs rise, make traditional channels highlights, road the bottleneck go narrower; After years of market reshuffle, each big brand channel enclosure basic end, enterprise is hard to make a breakthrough.

In contrast, e-commerce performance is quite "to force", jan. 18, domestic well-known electronic business research organization research center of China's e-commerce officially published 2010 annual China's e-commerce market data monitoring report, report, 2010 China's e-commerce market turnover has 450 trillion, an increase of 22 percent. In the electronic commerce overall turnover, B2B e-commerce amounted to 3.8 trillion, year-on-year growth of 15.8 percent, online retail market size of 5131 billion yuan, a year-on-year increase in 2009 97.3%, nearly doubling annual society, accounts for about 3% of the total retail sales.

In order to discuss the mbt shoe industry on how skillfully by e-commerce channel, and the focus of the supply chain, analyzes the construction enterprise actual demand, seeking the best solution and promote the traditional shoemaking enterprise the application of e-commerce and development, jinjiang people government, jinjiang economic newspapers, universal shoes nets will be on 17 April 2011 in jinjiang hotel everyday between 5:00pm jointly hold "2011 China (jinjiang) shoemaking industry e-commerce summit", and become the 13th China (jinjiang) international shoes expo an important activity of the official series.

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